Marketplace business simulations are used at the corporate level (small, medium, and large companies) and academic (undergraduate, graduate, masters and doctorate levels) starting from simple marketing games for introductory courses, up to simulations with a high degree of complexity designed for integrative higher education courses.

The Marketplace simulations are fully web based and run on a sophisticated software program that mimics the competitive and evolving market.

The simulation exercise allows managers and participants to learn and gain experience when making real business decisions.

They deal with market analysis, the formulation and management of strategies, the development of tactics and see the practical results of their decisions and actions.

With this approach they retain much more information than with the use of traditional teaching methods. Simulation as an educational tool helps participants to internalise the important business concepts and gives greater meaning to business management.