Ease of Use.

Marketplace is a web-based application that requires no installations or software downloads. You and your students can access the simulation from any computer with an internet connection. The easy to use interface guides your students every step of the way. A comprehensive help file system ensures that the information students need is always only a click away.

Tried and Tested.

Developed and refined over many years, Marketplace Simulations have been proven and used by over 1 million students from over 750 universities and thousands of organisations around the world.

Learning by Doing.

Through the experiential learning approach, marketplace allows participants to develop practical skills in marketing, strategy, administration, production, finance and accounting. Over several decision rounds, students evaluate the market opportunity, devise a business strategy, evaluate tactical options and make decisions to develop and advance the business.

Integration of Functional Disciplines.

The simulation progressively exposes the students to the key functional disciplines of business. They learn the nuances of marketing, operations, finances, accounting and HR and deal with the interplay between them. They see how their decisions and actions affect the performance of the organisation as a whole and they learn to understand the linkages among the functional areas of the business They learn the impact of each decision on the firm’s cash flow and financial performance and gain an in depth understanding of the enterprise as a whole.

Teamwork.

The complexity of the simulation requires an allocation of tasks and responsibilities among team members. Players learn to debate the pros and cons of their ideas and must learn to communicate and coordinate effectively in order to be successful.